Pack the Place in Pink 2026

2026 Pack the Place in Pink

Montana State University will continue its annual “Pack the Place in Pink” tradition to promote breast cancer awareness at the Bobcats’ home football game on Sept. 19. 

Fans are invited to purchase a limited-edition shirt to wear during the game against Central Connecticut State. The short-sleeve, pink T-shirt features a Pack the Place in Pink Bobcat logo. The shirt retails for $25. 

 Participating retailers will donate a portion of the proceeds to Pack the Place in Pink, a Billings-based nonprofit that provides financial assistance to breast cancer patients in Montana. The organization was founded in 2007 by Vicki Heebner Carle, an MSU alumna and retired teacher. Carle, who has twice survived breast cancer, played basketball for MSU in the 1980s and was inducted into the Bobcat Hall of Fame in 1996. 

“Montana State continues to support our charity, and each year the university's pawprint gets larger,” Carle said. “Partnering with MSU helps us showcase our charity, and the unbelievable Bobcat fans support our cause and vision and help us fundraise for breast cancer patients in Montana.”  

The Pack the Place in Pink Bobcat T-shirt is available at the MSU Bookstore in the Strand Union Building, at Gallatin CrossingMalland online at msubookstore.org. It also will be sold at Universal Athletic locations in Bozeman, Billings, Butte, Great Falls, Helena, Kalispell and online at shop.msubobcats.com. 

 Carle said Pack the Place in Pink is run completely by volunteers, and it has given away more than $1.2 million to breast cancer patients in Montana. 

“As a lifelong Bobcat, it is an unbelievable honor to have my university support our cause,” Carle said. “Go Cats!” 

MSU/Bobcat Logo Pumpkin Stencil Available

Show your Bobcat spirit on Halloween this year, by carving your pumpkin with an MSU or Bobcat logo.

Carve your pumpkin and tag your photos on any of Montana State University's social media outlets:

Montana State logo carved pumpkins

 

The Tradition Continues...Gold Rush Huckleberry Lemonade

Gold Rush Huckleberry Lemonade

Montana State University and Harrington Pepsi continue the distribution of the beverage designed for Bobcat students, alumni and fans.

Gold Rush Huckleberry Lemonade was launchesd in tandem with the  2019 MSU Gold Rush football game.

The lemonade is available on soda fountains across the MSU campus and in Bobcat Stadium. It is also bottled and available in retail stores, including Town Pump and ThriftWay. It is also distributed in retail outlets in Yellowstone National Park.

“Our longtime partnership with Montana State keeps getting better,” said Jim Bennett, vice president of Harrington Pepsi. “This new beverage combines two great Montana traditions — the Bobcat Gold Rush game and wild huckleberries. We’re thrilled that we’ve achieved our goal to create a unique beverage that keeps the Gold Rush spirit alive all year long.”

In the spring ot 2019, MSU students taste-tested several flavor options. The top two flavors were sampled on fountain machines in the university’s dining halls to see which proved more popular. More diners chose huckleberry lemonade with their meals.

“Thanks to Harrington Pepsi, we were able to customize a flavor for our fan base,” said Julie Kipfer, MSU director of marketing. “We couldn’t have done this without our students, who selected the flavor. Now students, alumni and fans can experience the Gold Rush every day.” 

Drive with Pride

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Show your support of Montana State University by choosing an MSU license plate.

Choose  a Montana State University, Go Cats, or Bobcat Athletics themed plate when you renew your vehicle registration. Not only do you get to show your MSU and Bobcat pride, the cost of the plates and renewing them each year includes a donation that goes directly to scholarships for MSU students and student-athletes.

To find out more about collegiate license plates, visit:
https://doj.mt.gov/driving/plate-designs-and-fees/collegiate/