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Billings and Miles City, October 1

The Montana State University College of Business will host the 2nd Annual State Farm Family Business Program On the Road with a special business seminar, Finding and Reaching Your Target Market, presented by assistant professor Dr. Mike Kroff, in both Billings and Miles City on Monday, October 1. This seminar will explore ways for business owners to research and define their businesses' target markets. Dr. Kroff will provide information and lead discussions designed to help business owners identify the market changes in their communities, and to successfully reach their target market.

To register for this free event, held at the Town & Country Club in Miles City from 7:30-9:00 am and the Billings Hotel & Convention Center (Ranch Room) in Billings from 3:30-5:00 pm., call Audrey Lee, 994-7026, or email audrey.lee@montana.edu.

This event is part of Montana State University's College of Business outreach effort to offer guest lectures and seminars on issues important to family-owned businesses in communities across the state through the State Farm Family Business Program, established by the college in 1994. This program received a boost in funding in March 2005, when State Farm Insurance Company representatives recognized Bozeman resident Robert Jaedicke for his many years of service on their Board of Directors with a significant gift to MSU's College of Business. The funds were placed in an endowment for the Family Business Program, to enhance the annual program and develop new outreach programs and seminars.

With additional support from Stockman Bank, the College of Business proudly introduced the Family Business Program On the Road. The first outreach program was held in Helena, January 2007. The College of Business continues to develop the Family Business Program On the Road by offering programs, guest lectures and seminars on issues important to family-owned businesses in communities across the state.

Because of the size of Montana, it is important to provide resources to people all over the state, said Nancy Dodd, Family Business Program coordinator and professor of management. Family-owned businesses play an integral part in the health and vitality of the state s economy. We believe these education forums and recognition events help strengthen the tight-knit communities that make our state so special and unique.

This is the only state-wide family business program, which allows businesses to share ideas and concerns that are common to most family-owned businesses. The program also provides recognition to pioneering and successful family businesses through the Montana Family Business of the Year Awards Program.

For more information, call Audrey Lee 994-7026 or e-mail audrey.lee@montana.edu.